You have a website but no one can find you. You have a website but theaverage visit lasts only ten seconds. You have an e-commerce website with a .1% conversion rate while your closest competitor's is over 2%. You built an intranet but your associates still have to log-into three separate desktop applications to service customer requests.
You have a website that needs content changes, but because of the webmaster's workload, the edits will take a week.
If any, or all, of these scenarios are true, you have Web Business problems and opportunities. Business on the Web has changed and the scramble to hang out an Internet shingle is over. Now companies are scaling back, taking stock of the frenzied results, and realizing that they have to improve what they've got or close it down altogether. That's why insights and options on improving how you do business on the Web are essential. |